Facebook Ad Cost Calculator – BrandNexa Infotech
Free Tool — BrandNexa Infotech

Facebook Ad Cost Calculator

Fill in your numbers below. Every result is explained in plain English — no marketing jargon.

Monthly Ad Spend
How much you'll spend on Facebook Ads per month
$
Cost Per Click (CPC)
How much Facebook charges per ad click (avg $0.50–$2)
$
Agency / Management Fees
What you pay someone to manage your ads (enter 0 if you manage it yourself)
$
Lead Conversion Rate
Out of all clicks, how many % fill a form / contact you (typical: 10–25%)
%
Qualified Lead %
Of all leads, how many are actually a good fit for your business (typical: 40–60%)
%
Funnel Completion Rate
Of qualified leads, how many engage fully — read emails, attend calls, etc. (typical: 40–60%)
%
Close / Buy Rate
Of people who complete your funnel, how many actually buy (typical: 20–40%)
%
Revenue Per Sale
How much money one customer pays you
$
Cost to Deliver (per sale)
What it costs you to actually deliver your product or service
$
Total Clicks / Month
Raw Leads / Month
Cost Per Lead
Qualified Leads / Month
Total Sales / Month
Cost Per Sale (CPA)
Gross Revenue / Month
Gross Profit / Month
ROAS (Return on Ad Spend)
Net ROI (True Return)
👆 Clicks on your ad
These are people who saw your ad and clicked on it.
📋 Filled a form / contacted you
Out of all clicks, these people took action and became a lead.
✅ Good fit for your business
Not every lead is a good match. These are the ones worth pursuing.
📬 Completed your sales process
These people engaged fully — read emails, attended calls, went through your funnel.
💳 Actually bought from you
These are your paying customers this month.

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